Entrepreneur of the Month: Jen’s Tailored PA

Janeika Ellin is a University College Birmingham graduate who has set up Jen’s Tailored PA.

Jen, tell us about yourself…

“I am the founder and director of Jen’s Tailored PA, a Lifestyle and Events Management business.

I completed an FdA in Events Management in 2017, followed by a top up in BA Business Enterprise at University College Birmingham, leaving with first class honours in 2018.”

Tell us more about Jen’s Tailored PA…

“Jen’s Tailored PA works with both corporate and private clients, to help plan, organise and manage events. We also hire out event equipment, such as the Magic Mirror Photo Booth.

Helping others organise events by sourcing suppliers and providing equipment inspired me to venture into new areas so I decided to create the Tailored Mini Bar, a bespoke trailer which specialises in selling Prosecco and Peroni. The business has started trading around the Midlands and has expanded to employ two members of staff. I have also started to organise my own events so I can utilise my experience and knowledge of the industry to full effect. By organising my own events, I can offer guests something different by using my own equipment and the Tailored Mini Bar is the ideal feature at festivals, parties and corporate functions.”

What made you jump at the chance of coming on BSEEN?

“BSEEN offers participants a Mentor, this was something that really stood out for me. As an entrepreneur I was constantly looking at ways to grow my business, which meant I spent a lot of time researching different avenues. I started to question if I was spending too much time on areas that were irrelevant. Therefore, I needed someone who could share their knowledge, someone who could guide me and keep me focused on the long term goals for the business. “

What do you think you have learnt the most from your BSEEN journey?

“I credit BSEEN for their assistance in helping me to develop my business as the advice and support I received from BSEEN’s experienced professionals proved essential.

What has been your business stand out moment since being on BSEEN?

“I would say that hosting my first public event. I have wanted to do this for some time, however I had always put it off. I realised that if I want my business to grow, I would have to overcome doubts that stopped me from progressing. The event was a great success and I am now planning events for the near future.”

Any advice for entrepreneurial students or graduates thinking about starting their own business?

“Go for it. Do your research and speak to other people about your idea, friends, family and industry based professionals. Don’t be disheartened when things don’t go to plan, sometimes your business idea may change direction, this isn’t a bad thing, see it as an improvement. Don’t be afraid to pick up the phone or send an email, telling people about your business, you never know what it can lead to. Starting a business requires hard work, motivation and dedication, however wouldn’t you rather work hard to develop your own business, than work hard to build someone else’s?”

What are your next steps for your business?

“The vision and future goals for the next 12 months are to host more events. The long term goal is to expand the business nationwide and offer a franchise business.”


You can also find out more information about Jen’s Tailored PA by heading to her Facebook page,Twitter page or Website

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