Sport Fan Turns Passion into New Business

Aston University International Business and Management student Aidas Grubliauskas has turned his business idea into a reality, during his placement year with the support of BSEEN (Birmingham Skills for Enterprise and Employability Network). Aidas set up Sport Wolf with a vision to create a unique sportswear brand which aims to motivate, inspire and challenge.

Sport Wolf recently exhibited at one of the biggest Europe’s Bodybuilding and Fitness exhibitions, BodyPower Expo. With nearly 80,000 health and fitness enthusiasts attending, Sport Wolf was able to acquire over 1000 new customers in only three days.

Sport Wolf offers one of the strongest and most durable fitness and bodybuilding wear on the market by using innovative materials and improved triple stitching technology. Its new collection “Be Motivated” includes inspirational quotes inside the garments to boost the motivation and passion for sports.

Aidas said: “I first discovered a passion for business when I was 11. During the summer holidays I opened a small, lawn mowing business with my brother. We had so many customers we had to hire two of our classmates. When I started Aston University I couldn’t wait to get my business off the ground. My growing passion for both business and sports made both myself and my younger brother, my business partner, realise my placement year was the perfect time to launch Sport Wolf.”

Sport Wolf currently has sportswear for both males and females and a total of 62 products are available online at

BSEEN offers students and graduates a great package of intensive start-up support for new ventures. Successful participants benefit from a variety of workshops, networking opportunities, tailored mentoring, grant and work space at Innovation Birmingham Campus, Birmingham Science Park Aston.

BSEEN, part-funded by the European Regional Development Fund, is a collaborative initiative between Aston University, University of Birmingham and Birmingham City University.

For more information about BSEEN email or call 0121 204 5202

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