Santander Business Plan Success

Two Aston University graduate businesses have been awarded £1000 each after being selected by the University to enter the national Santander Universities Entrepreneurship Awards.

The competition asked Aston University students and recent graduates to submit their business plans for judging in two categories, Undergraduate and Postgraduate.

Ben Smith, Aston Business School graduate and Founder of Frumtious, a health conscious natural food company which produces fruit based snacks suitable for all diets and ages, won the Postgraduate category.

The flagship product is a pot of real fruit, blended with a vegan setting agent. Only natural ingredients are used in its production, ensuring it provides a healthy, easy and convenient source of fruit on-the-go or can be added to natural yogurt or porridge.

Frumtious has already won a Shell LiveWire award and the Aston Enterprise Award, in association with Ernst and Young. It has received support from London based market research company Marketest, had investment from Aston University to develop the product’s nutritional values and has started working with Umamidesign, a branding agency with expertise in the food sector.

Winner of the Undergraduate category was Samuel Jones and David Bennett, two first class honours graduates who set up Codevate last summer.

Codevate is an Agile software development company that uses modern technologies to build exceptional products that maximise profit for start-ups and SMEs. Over the last few months they have won a significant number of new contracts. With this level of continued growth they hope to be able to employ some fellow Aston graduates in the near future.

Both of the winning businesses will be entered into the national Santander Universities Entrepreneurship Awards. The overall winners will win £5000 in the Undergraduate category and £20,000 in the Postgraduate category.

Professor Helen Higson, Deputy Vice-Chancellor said: “We were very pleased that both of the winning business plans have been produced by companies being supported by the BSEEN programme. Over the last 12 months BSEEN has helped to set up over 100 business start-ups in the region. This is a testament to the strong enterprising and entrepreneurial attitudes of our students and graduates.”

BSEEN, part-funded by the European Regional Development Fund, is a collaborative initiative between Aston University, University of Birmingham and Birmingham City University. BSEEN is based in Birmingham Science Park Aston.

For further information, contact Aston Enterprise on 0121 204 4452 or

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