Company: The Kaleidoscope Coach & me marketing ltd
Role: Marketing Strategist, Business Coach, Mentor
Areas of Expertise: Marketing and Brand Strategy, Business Coaching

Mel Evans is an internationally acclaimed marketing strategist and professionally trained business coach who specialises in helping start-ups, young businesses and entrepreneurs to develop and build a meaningful brand, strategy and market presence in a cost-effective way.

She also works with more established businesses who have become a little stuck in their marketing, or are adding a new product or service to their offer.

She has run her own marketing consultancy, me marketing limited, for 16 years, creating and delivering the marketing strategies for some of our regions’ most visited destinations, including Bullring, Grand Central, Mailbox, Highcross Leicester and our canals and waterways. She has also worked for a range of smaller businesses and charities across a broad range of industries and in many public/private sector partnerships. She has set up and sold an incredible fire engine mobile bar, so has personal insight into the ground-roots hospitality industry.

During lockdown, Mel retrained as a professional business coach and set up The Kaleidoscope Coach in late 2021. Her approach is to use whichever blend of strategic marketing advice, mentoring and coaching works best for each client so they can make decisions which are authentic, cost efficient and targeted.

She draws upon her expertise to help clients develop a bespoke marketing approach that is right for them. Working this way empowers clients to truly understand, own and implement their marketing in a cost-efficient way.