This fortnight’s featured entrepreneur is Ladybot, an online fashion brand inspired by the fun and excitement of 1980’s fashion. Founder Emily Johnson’s goal is to collaborate with new artists and designers to build a community.

BA (hons) Fashion Design (2006-2009), Southampton Solent University.
MA Fashion Design (2013-2015), Birmingham City University.

Ladybot is built on my obsession with the 1980’s fashion scene, inspired by movies and music of the time and the freedom of expression through colour and print. Seeing an opportunity in trends that would give me the freedom to create loud statement clothing I grasped the opportunity to make this dream a reality.
Growing up in the West Midlands me and my friends often felt that we had less opportunities to truly be who we wanted to be, as creative jobs are few and far between. One of my main aims in creating Ladybot is to get people involved; collaborating with artists and print designers to photographers and models. All with the hope to get people noticed, building a network that connects us to the worlds major creative cities.

How long have you been trading?
Launch Date: 25th September 2015

What’s been your proudest moment so far?
Everything I’ve done over the last couple of years has made me proud, from gaining my MA in Fashion Design to getting a place on BSEEN and setting up Ladybot. Its been a fantastic, challenging process that I hope to continue for a long time.

What do you think you have learnt the most from your BSEEN journey?
To trust in myself and to be confident in my own ideas.

What has the most supportive part of the BSEEN programme for you?
The team’s support and help and meeting other people going through the same process gives you an instant support network that you can rely on for feedback and motivation.

What advice would you give to entrepreneurial students or graduates that are thinking about starting a business?
Apply for BSEEN and why not give it a go!

What are the next steps for your business?
Ladybot’s website and social media will be launching in the next few weeks which is really exciting then I hope to grow a following and get people involved. Collaborations are really important so growing an artists network is something I’m really looking forward to, we have some exciting projects already in process which I cant wait to show people.